Italian Futurism Quote of the Day

Let the reign of holy Electric Light finally come, to liberate Venice from its venal moonshine of furnished rooms; and...we are developing and proclaiming a great new idea that runs through modern life: the idea of mechanical beauty. We therefore exalt love for the machine, that love we notice flaming on the cheeks of mechanics scorched and smeared with coal. You surely must have heard the remarks that owners of automobiles and factory directors commonly make: motors, they say, are truly mysterious... They seem to have personalities, souls, or wills. Hence we must prepare for the imminent, inevitable identification of man with motor... This nonhuman and mechanical being, constructed for an omnipresent velocity, will be naturally cruel, omniscient, and combative.